WAEC - Marketing (2023 - No. 26)
Use the following information to answer this question
OJ Ltd is a bakery that produces bread and confectioneries while Ernest Super Market buys its products.
Ernest Super Market is classified as
OJ Ltd is a bakery that produces bread and confectioneries while Ernest Super Market buys its products.
Ernest Super Market is classified as
a producer
a retailer
an agent
a wholesaler
Vysvětlení
Ernest Super Market, which buys products from OJ Ltd for resale, is classified as a retailer. Retailers are businesses that sell products directly to consumers, typically through physical stores or online platforms. In this case, Ernest Super Market acts as the intermediary between OJ Ltd (the producer) and the end consumers by purchasing bakery products from OJ Ltd and selling them to individual customers in its supermarket.