WAEC - Marketing (2017)
1
A method of engaging in international marketing by which a company gives another the right to use its patent and trademark for a fee is
2
The selling concept is practiced aggressively with
3
Which of the following is not a step of marketing research process?
إجابة(A)
Definition of the problem and objective
4
Products that are purchased for use in the production, of goods for resale are
5
How many groups of buyer make an industrial market?
6
The reason label of product must contain ingredients and uses of the product is to
7
The first step in the marketing research process is
8
A paid form of non-personal presentation and promotion of products is
9
The promotional method that involves delivering free products to pre-selected households is
10
Promoting and offering of company's products and services for sale over the internet is electronic
11
An association of traders of food items is an example of
12
Speed is an important consideration in choosing a means of transportation where the goods are
13
One of the influencing factors in an organization buying behaviour is
14
An orientation that assumes that consumers will prefer products that are widely available and inexpensive is
15
A private limited liability company can source funds through
16
Which of the following is not an economic influencing factor in international marketing?
17
Which of the following is not an activity carried out o in a warehouse?
18
Which of the following factors would influence the type of channel of distribution to be used by a company?
19
The physical presentation of a product to attract buyers is
20
Which of the following advertising media is interactive?
21
The systematic design, collection and analysis of data about problems relating to the marketing of goods and services is marketing
22
All activities involved in planning, designing and producing the container of a product is
23
The element of marketing mix that involves creating awareness for goods is
24
The market where goods are purchased for the purpose of selling it to consumers is
25
A pricing method which involves negotiation between the seller and potential buyer in determining the price for a product is
26
The combination of product, price, promotion place utilized by a marketer to address a target market is
27
The desire for specific products which are backed by the ability to pay is
28
Which of the following sales promotional tools is aimed at the middleman?
29
Place' as an element of the marketing mix can also be referred to as
30
Which of the following iS is required for electronic marketing operations?
31
Which of the following terms is not an alternative name of middlemen?
32
A toothbrush attached to a toothpaste is an example of
33
The pricing method that consists of production cost and mark-up is
34
The study of how individuals and organizations select and buy products to satisfy their needs is
35
The source of finance available to a young school leaver who wants to start a small retail outlet is
