JAMB - Commerce (2018 - No. 38)
A disadvantage of personal selling is that it
Increase a company’s number of customers
Reduces a company area of patronage
Increases a company’s operating costs
Decreases a company’s operating costs
توضيح
Personal selling is also known as face-to-face selling in which one person who is the salesman tries to convince the customer in buying a product. The major disadvantage is increase in the company’s operating cost
the cost of operating personal selling is high